Case Studies

Time and time again I've elevated my clients' Facebook campaigns far beyond what they were able to achieve in-house.

Case study: 43 Day Campaign – 4.67 Return on Ad Spend

In the highly competitive world of ecommerce, an innovative startup was determined to break through the noise and establish a strong connection with their target audience. They realized that Facebook ads could be the perfect platform to achieve this goal and maximize their product sales.

To help them accomplish this, we collaborated with our trusted 3rd Party Data provider to meticulously identify and zero in on their ideal customers. This data-driven approach allowed us to design irresistible and impactful ads that not only captured users' attention but also inspired them to make a purchase.

Over an exciting and transformative 43-day period, we closely monitored and optimized the ad campaign, witnessing its remarkable success. The startup invested a total of $224,005 in ad spending, and in return, generated a staggering $1,046,438 in sales. This impressive feat translated to a return on ad spend (ROAS) of 4.67, proving the campaign's effectiveness and profitability.

But the benefits of this ad campaign didn't stop there. Not only did it drive sales, but it also attracted a multitude of new customers, with over 1,427 individuals making their first purchase from the startup. These newly-acquired customers were delighted with the products they received, resulting in an average order value of $733.31.

The campaign's success exceeded expectations, showcasing the power of strategically executed Facebook ads and the importance of leveraging accurate customer data. The startup's growth was accelerated, and they were able to establish a loyal customer base that will continue to drive their success in the competitive ecommerce landscape.

Case study: Watch Company's Campaign – 6.28 ROAS in 23 Days

In a concise 23-day campaign, a burgeoning watch company set out to enhance its online sales and extend its reach within the competitive market. Collaborating with our team, they tapped into the potential of Advantage+ campaigns, integrating our deep insights and access to 3rd Party Data for precise targeting. This strategic move, combined with our development of captivating advertisements, led to remarkable results.

On a budget of $54,245 for advertising, the initiative brought in $340,531 in sales, marking a substantial 6.28 Return on Ad Spend (ROAS). This performance not only showcased the effectiveness of Advantage+ campaigns in attracting and converting the ideal customer base but also significantly expanded the company's visibility in a short span. The campaign’s success laid a solid foundation for the watch company’s future marketing strategies, demonstrating the value of focused, data-enhanced advertising efforts.

Case study: eCom Holiday Store - 11.7 ROAS

The festive season is a critical time for holiday stores, and one such store was determined to capitalize on the surge in demand and significantly boost their online sales during this peak period. Aware of the importance of a well-crafted advertising campaign, they sought our expertise in creating an engaging and successful digital marketing strategy.

To achieve this, we meticulously designed captivating HTML5 banners that showcased the store's unique selling points in a visually striking manner. These banners were carefully optimized for seamless and responsive performance, ensuring that potential customers would be captivated by the ads, regardless of the device they were using – be it a smartphone, tablet, or desktop computer.

The results of our carefully executed campaign were nothing short of astounding. With an investment of just $8,661 in ad spend, the holiday store experienced a remarkable surge in sales, generating a total of $101,493 during their busiest season. This incredible outcome translated to a solid 11.7 return on ad spend (ROAS), a testament to the effectiveness of our targeted and visually appealing digital marketing strategy.

By leveraging the power of beautifully designed and device-responsive HTML5 banners, we were able to create a high-impact advertising campaign that resonated with the store's target audience. This, in turn, led to a significant increase in sales during the most critical time of the year for the holiday store, ensuring a prosperous and successful festive season.

Case study: eCom Facebook Shop Ads - 5.91 Return on Ad Spend

An ecommerce client approached us with the goal of enhancing their ROAS on Facebook. To achieve this, we crafted a cutting-edge campaign using the latest Facebook Shop-style ads. The results were outstanding, with the client generating $192,433.60 in sales from a mere $32,540.63 ad spend.

The effectiveness of these ads stemmed from their seamless integration with the user experience. They allowed customers to complete purchases in-app or effortlessly redirected them to the associated Shopify store. This streamlined approach led to a significant boost in sales and an impressive return on investment for our client.

Case study: High Ticket Consultant – 1,117% ROI

The COVID-19 pandemic dealt a devastating blow to a high-ticket consultant, whose in-person business suffered greatly. Determined to adapt, he approached us for assistance in digitizing his offerings.

We harnessed the power of his existing brand loyalty, creating a persuasive direct response sales letter to engage our carefully selected 3rd party data audiences. The result was extraordinary, generating $349,495 in consulting income from a modest ad spend of $28,705.14. This success translated to an astounding 1,117% ROI and a remarkable 12.17 ROAS (Return on Ad Spend).

Our strategic focus on quality over quantity was instrumental in unlocking such impressive returns through Facebook ads, enabling the consultant to triumphantly pivot his business in the face of adversity.

Case study: 11.44 Return on Ad Spend

A high-ticket consultant sought to launch a live webinar event, aiming to attract participants with a free sign-up offer and strategically placed upsells at $55 and $295. To ensure the right business owners were not only enticed to sign up but also inclined to opt for both upsell offers, we meticulously crafted a targeted Facebook Ad campaign.

Our carefully designed campaign exceeded expectations, delivering a substantial 11.44 Return on Ad Spend (ROAS). This successful strategy transformed an investment of $14,984.97 into an impressive $171,375 in revenue. The campaign proved highly effective in attracting the ideal participants while maximizing the consultant's returns through upsell conversions.

Case study: 566% Return On Ad Spend

A SaaS company catering to publishers sought to improve their already healthy 3.33% Return on Ad Spend (ROAS), believing there was untapped potential for even greater results.

We stepped in and overhauled their strategy, placing a stronger emphasis on remarketing. This tactical shift led to a significant reduction in the cost per acquisition (CPA), dropping from $28.92 to an impressive $19.69. Currently, the client is enjoying a remarkable 566% return on ad spend as they scale their business. It's hard to imagine a more lucrative investment yielding such extraordinary returns.

Case Study: 12,280% ROI increase

This client developed an AI email automation platform that increases retailers return on email marketing. They target Fortune 500 retailers but they were having a very hard time getting a foot in the door. They had a large prospecting base and the sales team attempted to reach out via calls and email without engagement.

A strategy was developed that used their existing prospects and shifted the marketing efforts from outbound to inbound. This allowed the sales team to spend more time on those hot and warm leads and less time trying to figure out a way to get someone to raise their hand.

The new strategy generated over $700,000 in revenue with ad spend of only $5,654 which returned a ROI of 12,280% for a 3 month period.

Case Study: 3,463% ROI

A client in the home products industry sold one of the hardest things to sell online, Kitchen Cabinets. Their past results were satisfactory, but the client knew that the return on investment could be improved.

The new revamped marketing strategy we developed was able to push customers through the sales process faster, for quicker sales and more revenue. The client was able to generate $517,777.34 in revenue on and spend of just $14,528.65 which resulted in an ROI of 3,463% for a 3 month time period.

Case Study: 498% ROI

A leading credit card merchant retailer was only getting new leads into their main credit card processing business after they bought one of their products. That limited their potential upside since the e-commerce store only sold so many products. Yet their target market was not looking for their product very often.

We developed a strategy to get the business owners attention and raise their hand to see how they could save on credit card processing.

That resulted in the client closing 2 customers at $7,000 LTV each for a return of 498%. They spent $2,340.93 on ads and generated over $14,000 over a 2 month period.

Case Study: 460% ROI

A digital membership site was only doing traditional PPC advertising and email marketing and they wanted to ramp up other channels such as Facebook.

We came on and developed a robust strategy for lead generation all the way through purchasing. We developed and launched various campaigns that ended up delivering $151,086.79 in sales on ad spending of only $25,966.29. The client saw a great ROI of 460%.

Case Study: 726% ROI

A business SaaS company came to us because the existing ads manager was not testing new ideas and was just barely profitable.

We immediately turned off all of the bad performing ads and created brand new ones that were geared for specific results. We also developed a video ads funnel that warmed up the audience that helped drive down the CPA.

Our efforts were able to help the client generate $37,874 in revenue on ad spending of only $4,585.92 which resulted in a healthy ROI of 726% over a 2 week period.

Case Study: 428% ROI

A content marketing conference was not getting results with direct to consumer ads on Facebook.

We created a top of funnel, middle of funnel and bottom of funnel approach to blanket the target market with high engaging ads. That resulted in 19 direct sales with an average order value of $1,318.

Our efforts were able to generate $25,054.15 in sales on ad spending of only $4,739.89. That resulted in an ROI of 428% over a one month period.

Case Study: 329% ROI

A client in the women’s fashion industry was selling primarily through Facebook Lives.  They were doing on average $50,000 a month all organically but wanted to grow with paid ads.

We can up with a strategy that would amplify their existing Facebook Lives but target new potential clients.  Our strategy resulted in a healthy 4.29 Return on Ad Spend for the 60 day period.  That resulted in a 329% ROI and gave them sales of $76,950 on ad spending of only $17,922.

Case Study: 1,545% ROI

The same conference we also ran Google Ads for in conjunction with the Facebook Ads campaign above. The same 1 month period we saw $37,672.40 in sales on PPC search spending of $2,288.95.

That resulted in an average order size of $1,076 with a total of 35 direct purchases from our ad campaigns.  That resulted in a cost per purchase of only $64.20.

Those numbers resulted in the ROI coming in at 1,545%.